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Landscaping Marketing Agency

Dec 17

Mobile traffic: What role does it play in your marketing strategy?

You need a mobile-friendly web design. A mobile site may be possible for these reasons, but it requires additional maintenance resources. If not properly set up, it can harm your SEO efforts. A fully responsive website from a Landscaping marketing agency on the other side not only reduces the need to maintain it but also offers important SEO benefits.

SEO Benefits for Responsive Web Design

  • Google's Responsive Design Initiative

Do you remember when you were a child playing "Simon Says"? Do you remember ever having to follow Simon's instructions? Google is the grown-up equivalent to Simon. If it says "this (anything) is the way to do", you should follow Google's "friendly” suggestion.

When it comes to traffic and search engine results, why would you go against the Big G? They strongly believe that responsive design is the best choice for creating mobile websites. Pay attention. There is no doubt that SEO has some value.

  • Removing content already published.

It is not a standalone site, which is one of the main drawbacks to developing a mobile site. Google considers each m. page a separate entity. This means that you may be creating duplicate content and not even realize it. Google claims that Panda will not penalize a mobile version with the same content as a master website, but this still means there is duplicate material and the possibility of accidentally serving the wrong version. Have you ever clicked on an m? the result from a desktop? It's not pretty, isn't it?

  • More powerful link building

A responsive website has one URL per page. This is in contrast to a desktop and mobile version. Any link to your main website can also be used to link to your mobile site. PageRank doesn't get diluted. You're also building a better backlink profile for mobile and desktop searches. Search engine optimization wins!

  • Reduced Bounce Rate

We've all been there, I think. We were met with lots of scrolling horizontally and very little content when we tried to open a webpage from our phones. You will quickly abandon the site if you are not satisfied with the constant battle between your mouse tracker and swipe screen. Hello, bounce rate!

Google uses the bounce rate metric to measure how satisfied users are with search results. Your bounce rate is the percentage of visitors who leave your site within a few seconds and do not click through to other pages. This will cause Google to lower your rank for important search terms. You can show that your site was designed for optimal user experience regardless of the device. This can help lower your bounce rate. The website's elements adjust to fit the screen and the navigation is optimized for mobile.

  • This reduces the time taken for a page's loading.

According to Google, the average time it takes for a mobile page to load is more than 7 seconds. Google prefers mobile pages that load in less than one second. Google prefers responsive websites because they eliminate the need to redirect users to a new URL (the mobile version of the page). This greatly reduces page load times.

Although it isn't clear how much mobile page loading speed affects results, Google emphasizes its importance since it affects user experiences. Rankings are influenced by user experience. We are not qualified to make such a claim.

  • This increases the number of people using their phones to search for items

Another example of a Google Says proposal. It also claimed that mobile-optimized websites are ranked higher in mobile search results, and it suggests a responsive design for mobile.

While you still need to build backlinks to your master site and provide the best experience for visitors on their preferred devices, responsive design can help increase your rank in mobile (and possibly desktop) searches. We strongly recommend that you consider responsive design to maintain your success in search marketing.