Denver – Ietef Vita plans to spend most of 2020 on the go. “BiomimiczThe album the rapper released on his #plantbasedrecords label in January. Vita, known to fans as “DJ Cavem Moetavation” and “Chef Ietef”, has unexpectedly cut these plans short.
“We were in Berkeley, California on February 29th, we played there and literally left town just before the whole country shut down,” appeared in Obama and widely considered Vita (34). Years old) looks back. Father of so-called eco-hip-hop. “I was afraid.”
At his home on the Denver subway, Vita was struggling to spin when he suddenly stood ready with his wife, Alkemia Earth and their three daughters, a plant-based lifestyle coach. Eventually, he accepted that it had to stay in place and, as the saying goes, bloomed where it was planted.
With the help of his wife, he started an immediate campaign. We sent over 42,000 packets of kale, beet and arugula seeds for sale at the show. All of these are adorned with a QR code to listen to his portrait and digitally. Using the crowdfunding campaign, he sent them free to farmers in cities the couple might be in, including Minneapolis, St. Louis, Cincinnati, Chicago, New York City, several parts of California, and his hometown of Denver. He hoped the seeds would help alleviate food shortages and long lines in grocery stores and food banks in economically deprived areas that were badly hit during the pandemic.
His efforts to hit with his beat were a success. And more than a year later, his seed business is still growing. Vita is one of the growing lists of black garden enthusiasts across the country who have turned into entrepreneurs. They run a seed business that has benefited from a pandemic-inspired global horticultural boom, and seed donors are still overwhelmed with orders and hope they don’t go away anytime soon.
God Garden Girl, Coco and Seeds, Urban Farm Garden Shop And I Grow Up Shit is a black-owned company that shares Vita’s mission to attract a wider variety of people to the garden and light it up as a pandemic-safe and active pastime on a healthy diet .
It also provides an escape from stress, including racial stress, which sometimes boiled and exploded after the Minneapolis murder of George Floyd.
Studies have shown that exposure to plants and green spaces while gardening is beneficial for mental and physical health. The 2018 Clinical Medicine articles say that by looking at plants you can lower blood pressure and heart rate, relieve muscle tension, relieve stress, and relieve feelings of fear, anger, and sadness. The same report encouraged health professionals to encourage patients to spend time outdoors and gardening.
Leah Penniman, a New York farmer and food activist, wrote in her book, Agriculture Among Blacks. The association with black American seeds dates back to the era of enslavement. During the time of enslavement, some Africans had seeds woven into their hair when they were shipped from their homes. As Peniman wrote, it was “insurance for an uncertain future”.
However, Natalie Basile, author of the recently published Natalie Basile, states that many blacks in the United States have since been deliberately segregated from farming because they have been linked to the painful legacy of slavery. An anthology of African American farmers and the novel Queen Sugar, which influenced the Oprah Winfrey Network drama about a black family farm in Louisiana.
“Part of our cultural history was to leave the country because leaving the country means progress,” said Basil. “The further you are from the country, the more successful you are. You go to school, get an apprenticeship, get another degree, and get a job in an area that hasn’t touched the ground. “
But Baszile also wants seed and horticultural trends to encourage more blacks to understand the health benefits of horticulture.
“There’s a therapeutic component to being outside of the planting, even if it’s just a flower garden,” she said. “There is something absolutely essential, healthy and meditative to get out and do physical things. We move, exercise, breathe clean air and connect to the earth. “
And she said the connection to the soil empowers people, whether they grow their own food or sell seeds as entrepreneurs.
Rachel Woolf, Kaiser Health News
Ietef “DJ Cavem” Vita sows seeds with her daughter Libya Lea Donvita in their garden on the outskirts of Denver. Cavem is among those black gardening enthusiasts and entrepreneurs across the country who started a seed business that benefited from a pandemic-inspired gardening boom.
Owner of Melaninated Organic Seeds, Devona Stevenson agrees. She said she first started relaxing gardening in 2018 after suffering a bout of depression. She then felt the need to go back to the days of growing up near Miami and started a seed business in June last year at the height of the pandemic.
“I only saw people around me eating fast food and junk food in horn stores,” said Stephenson, who moved from Fort Lauderdale, Florida to near two acres in Fayetteville, Georgia. I am. “I think the representative is important. Basically, I saw the need and decided to meet it. For me it is also untapped from a horticultural and agricultural point of view. It’s also about reaching the market, a group of people who aren’t actually for sale. “
Your efforts have not been overlooked. Stephenson said her list of Instagram followers has grown from 7,000 to over 20,000 since she started posting gardening tips last July. She said she believes many black seed entrepreneurs like her are driven by the need for education and financial support.
“My business is for everyone – we’re all human – but I happen to be a black woman and a business owner and someone wants to support a black-owned business, a black garden business. If so, we will give them this opportunity, ”she said.
Vita’s entrepreneurship or “seeding” appears to have influenced what he calls “seeding.” An online thrillist called Hero of 2020 Oscar winner Natalie Portman added her to the Sprout That Life line for about $ 19 in three packs of 55 to 100 seeds. Top Gift Picks for 2020 Posted in December Issue of People magazine. After actor Mark Ruffalo, who was publicly donated to Vita’s GoFundMe campaign to support seed spreading efforts. Social media scream from rapper Cardi B and comedian Cedric the Entertainer.
Vita said he saw the fruits of his efforts in the pictures people sent him about food grown from his seeds. He couldn’t be proud of the way he reached the color community, especially the black community. He said he lived disproportionately in the food wasteland and suffered from health inequalities. “Instead of changing our economic approach, we wanted to change the way they eat,” he said.
To date, with crowdfunding support, he has distributed over 20,000 seed packages for free. He hopes these efforts, along with online demonstrations on vegan cooking and gardening, will help more blacks try plant-based diets and encourage growing movements.
“I believe if we can flood our community with unhealthy foods and medicines, we can flood our seeds and our love,” he said. “We can flood it with aggressiveness and urban agriculture and juice bars. Without gentrification, without replacing urban redevelopment. “
Kaiser Health News is a national health policy news agency. This is an editorially independent program. Henry J. Kaiser Family Foundation It is not affiliated with Kaiser Permanente.
Colorado Rappers, Other Black Entrepreneurs Hope The Pandemic Garden Boom Get Healthier – The Denver Post Source Link Colorado Rappers, Other Black Entrepreneurs Hope The Pandemic Garden Boom Get Healthier – The Denver Post