DENVER, April 27, 2021 / PRNewswire / – Strategus, the first programmatic CTV / OTT managed services provider to the ad tech industry, today announced the appointment of Rachel Dillon as Executive Vice President for Sales and Marketing. Dillon was previously Vice President at House of Revenue, a Denver Consulting creating sales and training programs for customers across the country.
“Rachel has grown to become one of the leading sales and customer success leaders in the region,” said Strategus President Todd porch. “She joins our team at a critical moment in history when millions of viewers are streaming digital content into their living rooms on smart, internet-connected televisions, and brands and agencies are automating their advertising programs to more accurately target customers, relevance and results . “
With an average annual growth rate of 53%, Dillon sees Strategus as a leader in the burgeoning CTV / OTT (Connected TV “Over-The-Top” of cables) market. It’s a natural next step in her career after building national sales organizations and scalable marketing infrastructure for a number of companies in high-growth industries.
“Strategus is a leader in disruptions and the perfect opportunity to capitalize on my previous experience,” said Dillon. “With the enormous potential for rapid growth, coupled with its innovation and service culture, I am thrilled to be part of this team.”
After running the advertising industry’s first programmatic CTV / OTT campaign in 2015, Strategus remains the only independent managed services provider to guarantee 100% ad placement on internet TV, today’s standard for over-the-top engagement. Spectators. The industry’s most experienced Ad Ops team, serving agencies and in-house marketers, works with 180+ data and technology partners to optimize hyper-targeting and re-targeting to zip code and cross-device conversions coupled with linear Conversions to achieve campaigns. With dynamic dashboard visibility through campaign targeting, re-targeting and attribution measurement tools, Inc. delivers 5000 real-time results for businesses of all sizes through unlimited advertising inventories. More information is available at www.strategus.com. Media contact: John Metzger, [email protected].