Did you know that a pound of food per person is wasted every day in the US? That equates to 81.4 billion pounds of food waste per year – or 30-40% of the food supply. Imperfect Foods is here to change that. The grocery delivery company was founded in 2015 with the aim of eliminating food waste and building a better food system for everyone. Six years later, the company delivers groceries to 43 states and the District of Columbia and is now available in the greater Denver area.
Imperfect Foods initially bought groceries from farmers and suppliers that they couldn’t sell to grocery stores due to the cosmetic standards grocery stores adhere to. Think carrots with two “legs”, citrus fruits that are unevenly colored, giant potatoes and other misshapen products. When the grocery stores aren’t buying these items from farmers, the farmers are either plowing them back into their fields or throwing them away – this is where Imperfect Foods comes in. According to Adam Fishman, Chief Product and Growth Officer of Imperfect Foods, These imperfect items make up 30-40% of a farmer’s harvest. “We have the supply chain to buy these items and sell them directly to consumers – farmers don’t,” he said.
The way it works is simple. Customers can visit the Imperfect Foods website, answer a few questions about diet preferences and household size, and choose how much food – and what type of food – is delivered to their doorstep each week. When it’s close to your delivery date, you can choose the specific items that go in your box and avoid a trip to the grocery store. “I personally do all of my shopping with Imperfect every week,” said Fishman.
While Imperfect Foods started out primarily selling products, it now sells hundreds of other items, including meats, dairy products, cereals, and even beauty products. “We have expanded heavily into building an overall friendlier and more sustainable food system – not just products,” said Fishman. The company now has its own delivery fleet and fulfillment centers, which can further reduce its carbon footprint. In 2020, the company served over 400,000 customers, saved over 50 million pounds of groceries, and avoided 33,463 tons of emissions from food and transportation. In Denver, Imperfect aims to help locals save between 30,000 and 62,000 pounds of food from waste every week.
To mark the launch of Imperfect Foods in Denver The company is pledging $ 10,000 to the Food Bank of the Rockieso Supporting food insecure families and creating a Food Waste Week program to eliminate waste at the hyperlocal level. The program runs April 11-17 with participating restaurants offering special, lavish menu items that use food that is normally thrown away. Over 500 pounds of food waste is avoided in one week. New Belgium Brewing will also create an exclusive beer – a Citrusy IPA – using the brand’s Imperfect orange juice to pair with the Food Waste Week menu. The brewery expects around 14 half barrel barrels or 1,750 pull pins.
If you’ve been curious about a grocery delivery service, Imperfect Foods is a new sustainable option. With just a few clicks, you can rearrange your meal rotation, reduce food waste and save yourself a trip to the grocery store.
Sign up here for food delivery from Imperfect Foods.