What you need to know about website redesigns for home-based service businesses without losing SEO juice

Denver Web Design -The Code Nerds
3327 Brighton Blvd STE 51 Denver, CO 80216 
(720) 616-7211

This article will help you to redesign your website design without losing search engine optimization.

At some point in every business career, they will need to overhaul their website. Your website may not be responsively designed making it difficult to use by customers on mobile devices. Or maybe your site is outdated and needs to be updated. No matter the reason, updating your site can make a big difference in how you rank organically in search engines.

It is possible to change your website without losing SEO juice. You can maintain (and even improve!) your SEO by being careful about how your website’s contents affect search engine rankings.

Reduce negative effects of a website redesign

When planning a major website redesign, the first step is to get support from all involved. All involved in the project, from the branding to the content team to web developers and coders, should agree that SEO is essential to the long-term success and sustainability of your website. This will be addressed during the redesign.

Many businesses use website redesigns to increase organic traffic after launching a new website. You can increase your SEO by looking for times when your organic traffic and business are at their lowest. If you’re part of the Cape Cod tourism industry and do most of your business between May and October, then planning a website design for November/December will give you the opportunity to benefit from a slow period in organic search traffic. Your website will be fully optimized for search by the time customers search for your business (March-April).

How to redesign your website losing SEO rankings


Audit your current site

After getting a commitment from your company, you can perform an SEO audit of your website to determine where different pages rank in search engines. You can quickly identify the areas that are performing poorly and take immediate action to correct them so your website’s SEO rankings don’t suffer. You will also be able to identify areas that need attention so you can incorporate these into your redesign SEO goals.

Your rankings will improve if you use alt tags consistently

Although alt tags and alt text may seem minor in relation to your overall digital strategy, this practice can have significant implications for your SEO performance. Alt tags are an important aspect of web design that can be easily overlooked.

Your alt tags should be used consistently on your website. They should accompany every image, no matter how prominent or subtle. Alt tags should be as concise and specific as possible. Use clear language to describe the content of the image. However, it is important not to use this space to force keywords. Keyword stuffing, in any circumstance, will cause more harm than good to your SEO rankings.

Optimizing your website navigation for users and SEO


The structure of your website navigation is a major factor in shaping the customer experience with your brand. Your company can see an 83% return on investment if you make improvements to navigation and information flow. Many business leaders are unaware that SEO performance can also be affected by website navigation practices. Even small changes can have a significant impact on your company’s numbers.

To give your website a solid structure, you must first understand why people visit your site. What search terms do they use to reach your site? And how they interact with it once they are there. This means that pages with a lot of value-added information are easily found and are logically located in the customer’s journey. It is also important to ensure your URLs are consistent with your site structure. 

Proper internal linking architecture has many benefits

Internal linking is a crucial part of an SEO strategy because it will help you spread high-ranking pages throughout your website rather than concentrating them in one area. Every page on the site needs internal links, but just as with keywords this practice can be done well or poorly done by including sensible ones alongside relevant content without keyword stuffing; doing so confuses users and reduces its overall effectiveness

Then again if an irrelevant link does pop up then don’t worry about removing such mistakes – they happen quite often!


Good internal linking practices, in addition to SEO, allow you to direct users to your site in a manner that makes it easier for them to buy. You can provide the exact information they need at the right time, and control the experience to give them the best value.

The battle against high bounce rates

The battle against high bounce rates.

A website’s bounce rate is a critical indicator of user engagement and the quality content you’re providing on your site can help improve it! A quick way to check if this has been successful? Check whether or not visitors are leaving quickly after clicking through – those who aren’t should be considered as potential buyers (or at least interested parties). Your best path for success: consistently hosting high-quality material which will give us clear insights into our performance with regard to search engine optimization efforts in general; including everything from text distribution, copywriting & keyword research all throughout each page layout down towards individual paragraph length, etc

Imagine this: You’re browsing the internet and all of a sudden your page burrows, leaving no trace that it ever existed. This is what happens when users bounce from your site- they quickly leave without engaging with any content or information on offer. A high bounce rate can have negative impacts on organic search rankings as well so you should strive for higher quality posts in order not only to optimize traffic flow but also maintain top position during searches!


Website changes will provide fuel for testing

Websites are a great way to test new ideas and get results. Designing from scratch can seem daunting, redesigning your digital experience top-to-bottom could be too much for some businesses or even just want an updated look with their branding – there’s no wrong answer! But what if these changes don’t work? Innovative leaders see website updates as strategic opportunities that allow them real-time feedback on how customers interact with the site before deciding whether those strategies need tweaking in order to produce better success rates next go-round (and save you hours/days of development).

With the power of analytics, you can track almost every element on your website. From alt tags and images to navigation menus and links internal within the site- there’s no need for worry when making changes because they will be reflected in both SEO performance along with user experience metrics!


Denver Web Design -The Code Nerds
3327 Brighton Blvd STE 51 Denver, CO 80216 
(720) 616-7211